What is the purpose of the program "Raised By a Canadian Farmer"?

The purpose of the "Raised By a Canadian Farmer" program focuses specifically on improving animal care standards on Canadian chicken farms. This initiative emphasizes the commitment of farmers to ensure high-quality animal welfare practices throughout the farming process. By spotlighting responsible farming methods, the program aims to educate consumers about the ethical treatment of animals in agriculture, as well as to enhance the public's perception of Canadian poultry farming.

This focus on animal welfare is essential, as it aligns with growing consumer demands for transparency and ethical sourcing in the food industry. The program serves not only to inform consumers but also to reinforce the standards that farmers strive to uphold, creating a positive narrative around Canadian agriculture.