What does the second brand pillar, "the cactus vibe," refer to?

"The cactus vibe" refers to the invisible details that create an energizing atmosphere. This concept emphasizes the underlying elements that contribute to a lively and engaging environment, which may include aspects such as the energy of the space, the music, the rhythm of service, and the overall feeling that patrons experience when they are in the establishment. These elements are not always immediately visible or quantifiable, yet they significantly influence customers' enjoyment and satisfaction.

Understanding the difference between the atmosphere created by tangible elements, such as decor and ambience, and those subtler, more nuanced factors is crucial. While the overall decor and friendly staff interactions certainly contribute to the customer experience, it is the invisible aspects that often leave a lasting impression, setting the "cactus vibe" apart in creating a dynamic environment that encourages guests to return.