How often does Cactus Club aim to double its sales?

The goal of Cactus Club to double its sales every 5-7 years aligns with the practices and growth strategies commonly seen in the restaurant industry. This timeframe is practical and realistic, allowing the company to solidify its market position, assess customer feedback, and make improvements to its offerings. Additionally, this period provides enough time for strategic planning, resource allocation, and operational adjustments to ensure sustainable growth, rather than aggressive short-term targets that might compromise quality or customer satisfaction.

Aiming to double sales every year would likely be unrealistic given the complexities of maintaining operational excellence and the natural fluctuations in the restaurant business. While shorter timeframes could yield rapid growth, they may also lead to potential pitfalls if not managed appropriately. The 5-7 year window strikes a balance between ambition and feasibly scaling the business while staying true to its brand and customer experience.